HOLMDEL, NJ, December 3, 2024 – Market Performance Group (MPG), a leading end-to-end, strategy & services omnichannel commerce agency, today announced a strategic expansion into the growing Hardware & Home Improvement channel through the acquisition of E.A. Langenfeld™ Associates (EAL). An Ace Hardware Quality Award honoree with over 60 years of industry excellence, EAL holds a leadership position in the industry and has carved out a formidable reputation for driving profitable growth for brands and retailers within this channel.
“EAL shares our passion and drive to create value for clients through a keen consumer-centric approach, deep industry relationships, insights-driven strategies, and strong operational expertise,” says MPG Chief Executive Officer George Cleary. “Today’s announcement underscores our commitment to provide our brand and retailer partners with the top-tier talent and leading-edge capabilities needed for success in today’s dynamic retail environment. The Hardware & Home Improvement channel presents tremendous opportunities for consumer and professional brands, but it requires a nuanced understanding and strategic approach tailored to this unique environment. Together, we can leverage our highly experienced, retailer-dedicated teams, robust analytics and omnichannel capabilities, and in-market executional excellence to deliver exceptional results.”
“We’re thrilled to share our expertise with MPG clients, and we’re eager to provide our own clients with exciting new avenues for growth through MPG’s extensive omnichannel commerce capabilities,” adds EAL Chief Executive Officer Steven B. Henley. Henley joins MPG as President, E.A. Langenfeld, leading MPG’s Hardware & Home Improvement business. Headquartered in Mt. Prospect, IL, with offices in Fort Wayne, IN, Memphis, TN, Saint Paul, MN, and Atlanta, GA, the team will continue to provide national and international coverage across eight channel sectors, including Hardware, Home Center, Farm & Ranch, and Industrial, and retailers ranging from Ace Hardware Ace Hardware, Orgill and Do it Best, to Menards, Lowes, and The Home Depot, to Rural King and Mid-States, to Grainger and McMaster-Carr, among many others.
Today’s announcement comes on the heels of new data from the Home Improvement Research Institute (HIRI), which projects average annual growth rates of 4.2 percent for the consumer market and 4 percent for the professional market through 2028. Similarly, the Leading Indicator of Remodeling Activity (LIRA) forecasts a rise in annual renovation and maintenance expenses, with annual spending expected to increase from $472 billion to $477 billion next year.
About Market Performance Group
MPG is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality. Its connected commerce solutions drive growth for many of today’s fastest-growing consumer goods manufacturers and retailers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that drive brand sales performance wherever and whenever the consumer shops. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 570+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and market insights to create competitive advantage and drive profitable brand growth.
MPG offers best-in-class, end-to-end capabilities, and integrated solutions for a wide range of strategy and commercialization needs. These include Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL, and FleXforce® for short- or long-term, plug-and-play support for marketing, sales strategy, and other capability areas.