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Success Story
Smile-worthy growth: oral care brand goes viral with short-form video
THE CHALLENGE
Faced with the challenge of scaling a DTC oral care brand in a competitive space, the brand sought to harness the power of content creation.
THE HIGHLIGHTS
GO Digital by MPG transformed the strategy from still images to dynamic short-form video, collaborating with creators and scaling across TikTok, Instagram, Facebook, and YouTube. A targeted retail lift campaign drove traffic to specific stores with engaging, action-driven content
Drove 25% retail lift
across Walmart vs. baseline
Generated 2B+
organic impressions
Scaled sub
$5 CPM
From short-form videos to long-term growth, we’ve brushed up the brand’s strategy with a winning formula.
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