Success Story
From a neglected skincare brand to a category driver in total US food
THE CHALLENGE
Lack of investment, strategy, innovation and focus over the years were hurting a brand that had been divested from a top HBC manufacturer. The brand was underdeveloped in Food and experienced stagnant growth at best.
THE HIGHLIGHTS
Working side-by-side with our clients, we uncovered the root causes behind distribution and shelf placement challenges. By enhancing the shopper-first story and partnering with key retailers, we proved the brand's true potential.
Up +9.8%
for dollars and +10.5% for units, in spite of category declines
Fastest growing brand
in top 10 brands in category
Outpacing category 6x
in dollar growth
Brand is a beautiful success story in grocery aisles everywhere.
RELATED CASE STUDIES
Hearing about our success stories is one thing. Seeing it for yourself is another.
Smarter processes
cut DSO by an average of 40 days
