Success Story
From stagnant to soaring: MPG FleXforce® fuels a transformation
THE CHALLENGE
A $25B division of a global food giant faced years of decline. The challenge? Transforming from B2B to B2C and revitalizing their brands—without the in-house structure, strategy, or processes to make it happen
THE HIGHLIGHTS
MPG brought in a powerhouse FleXforce team—featuring a Director of Marketing, Marketing Manager, International Marketing Manager, and Food Service Manager—to spark transformation. Working hand-in-hand with the brand team, they tackled key initiatives, piloted a new organizational structure and paved the way for lasting change.
Finalized 2024-2025 plans
and launched a new Hispanic brand.
Revamped packaging
and optimized the product portfolio.
Onboarded agencies
and drove sales with seasonal campaigns.
MPG brought the right team, right when it was needed.
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