Success Story
From browse to buy: MPG develops a strategy for digital success
THE CHALLENGE
Opportunities to strengthen the digital commerce strategy, optimize infrastructure, align dotCom and Brand team processes, and enhance Amazon operations paved the way for a partnership with MPG. Starting with sales support at Rite Aid, we’ve since expanded to Walgreens, the Value channel, and full account representation for Rite Aid, delivering significant results.
THE HIGHLIGHTS
We developed a 3-year Digital Commerce Strategy to drive growth, proposed a new team structure with key roles, streamlined processes with WOW recommendations, and provided full Amazon support. As omni-channel advisors, we ensure success across retail, media and Retail Media Network (RMN).
+40% YOY Amazon growth
based on plan
A headcount of 5
was added to support the plan
Engagement grew nearly 400%
over 4 years for MPG
MPG’s strategy turned online moments into clicks and conversions.
RELATED CASE STUDIES
Hearing about our success stories is one thing. Seeing it for yourself is another.
Smarter processes
cut DSO by an average of 40 days
