Success Story
Leading children's cold care brand boosts reach and conversion with insights from Amazon Marketing Cloud
THE CHALLENGE
Our client wanted a complete view of the New-to-Brand (NTB) Customer Acquisition Journey for each ASIN and campaign type. MPG tapped into AMC data to gather NTB metrics for Sponsored Products, giving us a clear picture of shopper profiles and helping us target and attract new customers effectively.
THE HIGHLIGHTS
Our campaign proved the power of combining DSP and Sponsored Products, with DSP driving most of the reach and a dual-ad journey significantly boosting New-to-Brand conversions and overall conversion rates.
Demand-side platform (DSP)
drove 67% of all user reach for brand category vs. 26% of Sponsored Product ads
68% of all NTB
conversions were driven by both a DSP & Sponsored Product purchase journey vs. 21% for Sponsored Products alone
Shoppers exposed to both a DSP/SP ads
had the highest conversion rate of 6.07% vs. 0.64% Sponsored Products alone
Our strategy hit the mark—new customers caught the bug,and the brand's reach accelerated.
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Smarter processes
cut DSO by an average of 40 days
