Success Story
A major eye health brand soared to Page 1—just 3 weeks after launch
THE CHALLENGE
MPG was tasked with creating a program in just 3 weeks to generate 100+ pieces of User Generated Content (UGC). The goal? To work with lifestyle influencers on Instagram and TikTok to boost SEO and snag those Page 1 spots. The client also wanted to increase share of voice, product visibility, and drive more ratings and reviews to scale with sale.
THE HIGHLIGHTS
The program resulted in significant positive reviews across the brand's social platforms and drove trial which boosted the client's new product launch and led to an increase in organic rankings.
+1.5M in reach
123 UGC across socials
+40 reviews
4.9/5 average star rating which boosted product to 5 full stars
11 SEO Page 1 wins
Product rank boosted to Page 1 for most relevant search terms
With +746% Average Sales increase week over week at launch, MPG proved we have an eye for success.
RELATED CASE STUDIES
Hearing about our success stories is one thing. Seeing it for yourself is another.
Smarter processes
cut DSO by an average of 40 days
