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Success Story
Influencers lead the way in drive traction for a new sustainable skincare brand on Amazon
THE CHALLENGE
Peach Not Plastic, a sustainable skincare brand, faced a common challenge when launching its shampoo bar and hand & body bar on Amazon: building traffic and earning customer trust through reviews.
THE HIGHLIGHTS
MPG implemented a targeted influencer program designed to resonate with eco-conscious consumers, leveraging authentic voices to build trust, boost visibility, and generate valuable reviews on Amazon.
80+
organic Amazon purchases
80K+
reach on TikTok
958K+
reach on Instagram
Thanks to influencer power, the brand sprouted glowing reviews and growing success on Amazon.
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