top of page


Reiser’s Pieces: The Retail Apocalypse Myth–Driving Traffic & Growth Amid Economic Uncertainty
You’ve heard the phrase “retail apocalypse” thrown around, right?
3 min read


Reiser's Pieces: What is “SMARKETING”… and why is it key to unlocking your infinity loop of growth?
SMARKETING—a unified, strategic approach where sales and marketing operate as one.
3 min read


Reiser's Pieces: Your Next Growth Hack – Unlocking Incremental Volume: GPOs and Medicare Advantage
If you’re searching for fresh ways to expand your market reach—especially in the consumer health category—you’re in luck. The healthcare...
4 min read


Reiser's Pieces: Just Do It! Why Evolving Your Demand Planning Approach Now is Critical
Be agile, they say. Ready to turn on a dime, they urge. In the fast-moving retail space where we all operate, it’s become the equivalent...
3 min read

Reiser's Pieces: From Data to the Finish Line - Turbocharging Your Sales Analyst Team
Ever thought about the mountain of data floating around in your organization–and felt frustrated that you’re leaving money on the table?...
3 min read


Reiser's Pieces: Social Commerce: The Next eCommerce Frontier Brands Can’t Ignore
Social Commerce generated an estimated $75.6 billion in revenue in the US last year, and some forecasts suggest it could reach a GMV of $150
3 min read

Reiser's Pieces: Dump the autopilot approach to the chain drug channel
Rinse and repeat — standard practice in drug retail — except it no longer works in today’s complex, rapidly changing landscape. If you’re...
3 min read


Reiser's Pieces: Ret(AI)l – Cutting through the Hype
AI will likely impact nearly every facet of how we serve our customers, but I agree with those who say it will be a little like digital comm
3 min read


Reiser's Pieces: GLP-1 Drugs Shake Up the Retail Scene
As the world of healthcare spins ever forward, we're seeing GLP-1 drugs—yes, those same ones known for battling diabetes—now taking on...
3 min read

Reiser's Pieces: Captaincy in Commerce- Steering the Ship of Category Management through the Choppy Waters of Retail
Navigating shifting media consumption, endless aisles, digital storefronts, and tech upheavals and understanding the depths of our retail ca
2 min read


Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...
6 min read


Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action
It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.
3 min read


Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
3 min read


Reiser's Pieces: Go slow to go fast: The value of a solid GTM strategy
Have we taken agile too far? HBR first asked that question. I ask it again, knowing we all must be agile to thrive and survive in...
3 min read


Reiser's Pieces: On-Demand Hiring – Crossing the Finish Line in Today’s Tight Labor Market
We’re in the home stretch now, pushing to deliver on our holiday and year-end objectives. And get off the ground running for 2024. But...
3 min read


Reiser's Pieces: Why Factoring ESG Into Your Brand Planning is Imperative
“ I recently had the opportunity to speak at the Southern Region Minority Supplier Development Council -- all about helping businesses...
3 min read


Reiser's Pieces: Why Accelerating Your Dollar Strategy Now Makes Sense
“ A few years back, when I was with Dollar General in the Chief Merchant seat, Fortune saw us as “a crafty mix of 7-Eleven-like...
3 min read


Reiser's Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation
Smart innovation is critical to staying competitive – critical to fueling increased share, revenue and customer satisfaction.
3 min read


Reiser's Pieces: One-Two Punch is Needed to Win Today’s Talent Wars
To beat the current talent challenge takes a one-two punch, in my view.
3 min read


Reiser's Pieces: Looking Ahead – It’s All About the Base
The new consumer base is more diverse than ever before. They delight in flipping convention on its head.
3 min read
bottom of page