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Insights


Danielle Miles
Feb 5, 20242 min read
The New Retail Media “Marketing Math”
Shifting the focus from quantity to quality in engagement is the new frontier. It’s time to embrace new "Marketing Math" with a focus on cre
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Danielle Miles
Jan 17, 20243 min read
Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
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Danielle Miles
Jan 17, 20243 min read
CES 2024: Our Take on the Top Trends & Innovations
A quick snapshot of some of the top trends and innovations that caught our attention at CES 2024
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Danielle Miles
Jan 12, 20245 min read
Let’s Get Phygital! Winning the Digital Shelf: STEPS 1 & 2
Are you up on the latest trends and practices in Phygital – the blending of online and in-store channels to deliver a seamless, connected...
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Danielle Miles
Dec 20, 20233 min read
Reiser's Pieces: Go slow to go fast: The value of a solid GTM strategy
Have we taken agile too far? HBR first asked that question. I ask it again, knowing we all must be agile to thrive and survive in...
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Danielle Miles
Nov 16, 20233 min read
Reiser's Pieces: On-Demand Hiring – Crossing the Finish Line in Today’s Tight Labor Market
We’re in the home stretch now, pushing to deliver on our holiday and year-end objectives. And get off the ground running for 2024. But...
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Danielle Miles
Nov 10, 20232 min read
MPG Path Forward Podcast: What it Takes to Get in the Club Store Basket – and Stay There
Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of...
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Danielle Miles
Oct 12, 20233 min read
Reiser's Pieces: Why Factoring ESG Into Your Brand Planning is Imperative
“ I recently had the opportunity to speak at the Southern Region Minority Supplier Development Council -- all about helping businesses...
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Danielle Miles
Oct 10, 20233 min read
MPG Path Forward: Are you a small, emerging or challenger brand?
Then you’ll want to get the inside track on entering and winning in today’s marketplace from former chief merchant and MPG President...
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Danielle Miles
Oct 6, 20232 min read
WINNING WITH DOLLAR GENERAL: Insights from Former Merchants & Current Suppliers
Three excerpts: Dollar General...Time to get Phygital, Howe to win with the right data approach & focus, Insights on accelerating profitable
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Danielle Miles
Sep 12, 20233 min read
Reiser's Pieces: Why Accelerating Your Dollar Strategy Now Makes Sense
“ A few years back, when I was with Dollar General in the Chief Merchant seat, Fortune saw us as “a crafty mix of 7-Eleven-like...
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Danielle Miles
Aug 10, 20233 min read
Should Instacart be in your Retail Media Mix?
Instacart continues to gain popularity with CPG brands today - but is it worth investing in and adding to your Retail Media Mix?
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Danielle Miles
Aug 8, 20233 min read
Reiser's Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation
Smart innovation is critical to staying competitive – critical to fueling increased share, revenue and customer satisfaction.
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Danielle Miles
Jul 25, 20231 min read
MPG Path Forward Podcast: Counting What Counts in Retail Media
Join Jeff Bustos, Andy Murray, Heather Campain and Bryan Gildenberg as they share the latest thinking on what counts today in retail media
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Danielle Miles
Jul 10, 20233 min read
Reiser's Pieces: One-Two Punch is Needed to Win Today’s Talent Wars
To beat the current talent challenge takes a one-two punch, in my view.
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Danielle Miles
Jul 6, 20231 min read
A great exchange of ideas and new insights at the P2PI Retail Media Summit!
Brian Gildenberg talks with Heather Campain to get her takeaways on the evolution of retail media measurement.
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Danielle Miles
Jun 16, 20231 min read
Dollar Tree Q1 Earnings Reports & Insights
A tough Q1 for Dollar Tree. Headlining today’s earnings call: Profits fell short of expectations. Full-year outlook was lowered --...
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Danielle Miles
Jun 2, 20232 min read
Dollar General Q1 Earnings Recap: Results Soft as Discretionary Spending Slows
Dollar General Q1 results came in softer than expected, as Dollar General’s core consumers continue to cut back on discretionary...
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Danielle Miles
May 23, 20233 min read
Reiser's Pieces: Looking Ahead – It’s All About the Base
The new consumer base is more diverse than ever before. They delight in flipping convention on its head.
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Danielle Miles
May 22, 20232 min read
Walmart Q1 Earnings Recap: Boost in Grocery, eCommerce Sales
Walmart continues to win in grocery – seeing additional grocery market share gains this quarter and drawing in higher-income consumers...
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