Danielle Miles
Reiser's Pieces: From Data to the Finish Line - Turbocharging Your Sales Analyst Team
Ever thought about the mountain of data floating around in your organization–and felt frustrated that you’re leaving money on the table?...
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Insights
Danielle Miles
Sep 193 min read
Adaptive retail strategies: Eye-openers from Walmart’s “Adaptive Retail Report 2024” and eMarketer
Adaptive retail is undeniably revolutionizing consumer shopping habits. Building upon the concept of omnichannel retail, adaptive retail...
36
Danielle Miles
Sep 103 min read
Reiser's Pieces: Social Commerce: The Next eCommerce Frontier Brands Can’t Ignore
Social Commerce generated an estimated $75.6 billion in revenue in the US last year, and some forecasts suggest it could reach a GMV of $150
154
Danielle Miles
Aug 142 min read
Mastering Your Amazon Managed Services Platform to Grow Your eCommerce Business
On today's episode, we share the insider insights needed to transform your eCommerce game as Amazon evolves.
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Danielle Miles
Jul 173 min read
Reiser's Pieces: Ret(AI)l – Cutting through the Hype
AI will likely impact nearly every facet of how we serve our customers, but I agree with those who say it will be a little like digital comm
109
Danielle Miles
Jun 263 min read
Reiser's Pieces: GLP-1 Drugs Shake Up the Retail Scene
As the world of healthcare spins ever forward, we're seeing GLP-1 drugs—yes, those same ones known for battling diabetes—now taking on...
220
Danielle Miles
Jun 1421 min read
MPG Path Forward Podcast: Winning in the Complex Grocery Channel
Today’s episode of MPG Path Forward offers invaluable perspectives to inform your strategies for accelerated growth.
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Danielle Miles
May 302 min read
Reiser's Pieces: Captaincy in Commerce- Steering the Ship of Category Management through the Choppy Waters of Retail
Navigating shifting media consumption, endless aisles, digital storefronts, and tech upheavals and understanding the depths of our retail ca
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Danielle Miles
May 132 min read
Prime Day Prep: Unlocking Success on Amazon's Biggest Sale Day
Just three months away from Amazon’s expected rerun of its biggest sales event –is your brand ready? With Amazon Prime Day's...
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Danielle Miles
May 107 min read
Let’s Get Phygital! STEP 5: Integrated Omni Activation in Phygital Retail
Phygital Retail. Unified Commerce. Adaptive Retail. No matter the name, the message is the same: Customer-centric, interconnected,...
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Danielle Miles
May 72 min read
Navigating the Complexities of the Drug Class of Trade
In this episode former retail leaders explore the key trends and challenges currently impacting the drug class of trade.
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Danielle Miles
Apr 246 min read
Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...
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Danielle Miles
Apr 243 min read
Refocusing RGM to Unlock Profitable Growth
What should marketers consider when looking to optimize commercial spend?
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Danielle Miles
Mar 174 min read
Let’s Get Phygital! Winning the Digital Shelf: STEP 4 Retail Media
In today’s omnichannel marketplace, physical and digital touchpoints are more entwined than ever before, and consumers expect seamless shopp
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Danielle Miles
Mar 63 min read
Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action
It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.
159
Danielle Miles
Feb 125 min read
Let’s Get Phygital! Winning the Digital Shelf: STEPS 3 Shelf Placement
We all know the importance of having a strong presence on the physical shelf, where shoppers can see, touch, and compare your products...
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Danielle Miles
Feb 52 min read
The New Retail Media “Marketing Math”
Shifting the focus from quantity to quality in engagement is the new frontier. It’s time to embrace new "Marketing Math" with a focus on cre
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Danielle Miles
Jan 173 min read
Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
472
Danielle Miles
Jan 173 min read
CES 2024: Our Take on the Top Trends & Innovations
A quick snapshot of some of the top trends and innovations that caught our attention at CES 2024
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Danielle Miles
Jan 125 min read
Let’s Get Phygital! Winning the Digital Shelf: STEPS 1 & 2
Are you up on the latest trends and practices in Phygital – the blending of online and in-store channels to deliver a seamless, connected...
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