What sets MPG apart is their extraordinary focus on client intimacy around both the manufacturer and the retailer. They take the time to understand my organization’s unique needs, as well as the unique needs of our key retail customers for each engagement. They do a particularly good job of marrying strategy as well as framing and shaping the presentation. So we’ve not only developed a robust solution, but also have the ability to present it and successfully execute both internally and externally. Over the past six years, they have truly become a trusted resource for Ricola.
Regional President, North America, Ricola
The MPG Team has been an invaluable resource to Bayer in terms of their strategic thinking, the passion they bring to every engagement, and their commitment to delivering the right solution to our business.
Senior VP, U.S. Sales, Bayer Consumer Health
I find MPG to provide outstanding consulting / advice developing future capabilities for our organization. They are truly seasoned experts in the field of consumer products. They are very insightful with their due diligence, understand manufacturers’ challenges, and provide tailored recommendations – not just cookie cutter strategic thoughts or tactics – and work with us side by side until the results are delivered. Simply put, they are a true partner! Additionally, their staff is very professional and so invested in our success that often it is difficult to assess if their employees work for our Company or MPG!
Chief Customer Officer, Paris Presents Incorporated
Recently, we had the chance to work with MPG on go-to-market strategies. MPG helped us craft a story that truly identified the “win / win” opportunity for our retail partners and GSK. The team not only helped us develop the new strategy and policies, but also to construct the external message and prepare my team for the strategic conversation that was needed. MPG has an extensive knowledge bank and network of Strategic Advisors, and they leveraged these throughout the project to help us better understand today’s customer expectations around what it means to be a “world class” strategic partner for our customers.
VP Sales and Chief Customer Officer, GSK Consumer Health USA
The MPG team is unique in the level of experience, expertise, and insight they leverage on behalf of their clients. The team consists of former retail and manufacturing executives who deep expertise from real world experiences with access to, and an understanding of, the C-suite that is unmatched. As trusted advisor and indispensable partner, MPG has been instrumental in helping us to shape our business strategies and optimize in-market program execution. They are our go-to team when we need smart thinking and implementation support.
VP Customer Development, Colgate-Palmolive
I’ve worked with MPG on a number of initiatives, from redesigning trade investment strategy to developing a new direct-to-consumer strategy. The MPG team at all levels—associates through senior leadership—brings a level of knowledge, real-world experience, attention to customer needs, and unique blend of manufacturer and retailer experience that really sets them apart. They also have an extended network of subject matter experts and Retail Advisors that they seamlessly integrate into engagements to give clients a greater competitive advantage, such as the ability to pressure test strategies prior to implementation in order to make sure that we are maximizing impact and retailers’ acceptance.
VP of Sales-North America, Heartland Food Products Group
MPG has been an invaluable partner for many years, working closely with us on several key strategic planning initiatives. With a team of experienced Advisors and consultants bringing critical knowledge and insights from a variety of perspectives, MPG developed a number of different roadmaps for growth that have been instrumental in redefining our business and accelerating our topline revenue. We know we can always count on MPG to be a trusted strategic advisor.
EVP Sales & Marketing, Prestige Brands, Inc.
MPG has been a strategic partner to AmerisourceBergen for more than 10 years. In addition to providing category management, planogramming, and pricing services for our more than 30 categories, MPG has helped us to strengthen, deepen, and grow our relationships with our independent retail customers by helping us transform our front end program so they can be more competitive and financially successful in today’s complex healthcare environment. The MPG team brings me thoughtful and strategic insights and solutions that have helped me grow my business profitably. They are truly a valuable and integral of my team.
VP Consumer Products, AmerisourceBergen
The MPG team possesses expertise that is both deep and wide when it comes to retail and CPG. The level of experience and knowledge they possess… and their deep relationships across the retail and manufacturer communities… put them head and shoulders above what you find in the majority of consultancies and brokers. At the end of the day, it’s about the people. MPG not only consistently delivers bottom line results, but they are a trusted, respected resource: the kind of people with whom you want to do business.
Chief Operating Officer, the Vitamin Shoppe (formerly EVP, Chief Merchandising Officer, Family Dollar)
MPG manages HARIBO replenishment and third party retail coverage relationship, and also supports our sales force with category management and analytics. When we first started with MPG, they did a Walmart line review and prepped us for the meeting— after the line review we increased in traited store count. Our current in stock is over 99%. We’ve achieved growth in the last year and we could not have done it without MPG. They are a trusted partner, offering expertise, experience, established relationships, and the type of collaborative approach that enables us to build in-house capabilities.
Chief Operating Officer, HARIBO of America, Inc.
I am extremely pleased with our decision to partner with MPG on the SlimFast brand at Walmart and Sams. They have a deep understanding of the Walmart organization, infrastructure, and systems that is already yielding benefits for our business just a few short months into the partnership.
Chief Customer Officer / EVP Sales, SlimFast
MPG has helped us dramatically by improving our execution at Walmart. Their intimate understanding of Walmart’s supplier expectations and in-depth analytics have led to exceptional results. They have helped us to resolve a number of issues, and our store in-stock levels are now 97%+ across the board!
Director Drug / Drug Wholesale Business Units, Omron Healthcare, OHI
Our partnership with MPG has been integral to the rapid growth of our business at Walmart over the past three years. The resources and insights they provide allow a smaller company like ours to “punch above our weight” with our largest, most important customer. Sundial and MPG act as one team.
Senior Director of Sales, Sundial Brands
Valeant Consumer Healthcare initially brought MPG in for support on several strategic opportunities including a significant upcoming new brand launch. A seasoned, small team was put in place that helped develop an executive retailer selling story that was strategic, compelling, and straight-forward. We further engaged MPG to assist in building launch strategies and plans with emphasis on retail activation and consumer marketing. Through this effort, the MPG team members became an integral and integrated part of the Valeant Consumer Healthcare working team. The MPG team members were experienced, hard-working, and always seemed to add additional value…they get it. In fact, due to this positive working experience, we asked to bring on several MPG team members as more dedicated consultants to supplement our internal team. Another significant benefit has been leveraging the MPG executive advisory board. To have access to and get direct input and advice from previous senior leaders representing the most important retailers has been extremely valuable as we prepare for the launch of a new product offering into the consumer healthcare marketplace.
VP, Eye Care Marketing, Valeant Consumer Healthcare
I have partnered with MPG for many years (in multiple roles and companies). They have been a valued partner with the know-how and process orientation to drive real solutions for key business opportunities. They have a well-experienced staff that has a collaborative work style to bring inputs from key stakeholders. They are top-notch partners!
Mary van Praag
President and CEO
At MPG, we highly value the trust our clients place in us to help them create unique value and sustainably deliver that value to customers in a way that provides competitive advantage. For that reason, we don’t share our full client roster or identifiable details of the work. However, all of our clients will be happy to speak on our behalf. If you’re interested in learning more, get in touch to set up a phone call or in-person visit. We’d love to talk with you to get a better understanding of the challenges you are facing and how we can put our experience and expertise to work for you.