Sales Services

If you want a partner that gives you all the capabilities of a world class Fortune 50 customer team — including experienced executives with deep operating and best-practice experience on both the manufacturer and retailer sides, extensive cross-category and cross-channel experience, and deep relationships with critical retailersyou’ll want to talk to us.

At MPG, we help you drive sales, profitability, and market share by enabling you to elevate your relationships with key retailers – Walmart, Target, Walgreens, CVS, Rite Aid, drug wholesalers, and othersall backed by superior analytics.

Headquarters Support Services leverage trusted relationships with key retailers with best-in-class sales execution strategies to maximize account performance:

  • MPG teams’ deep experience, expertise, and retailer relationships offer unparalleled understanding and insight into retailer priorities, strategies, and requirements
  • Custom dashboards provide a top-line overview of your business, enabling you to drill down into major performance drivers and also immediately spot trends / issues
  • Day-to-day account management and periodic business reviews ensure every opportunity is taken to improve account performance and to recognize and resolve issues in a timely manner
  • Our teams provide direct branded representation or work behind the scenes to support your sales team

New Item Launch Services leverage marketplace, category, shopper, and retailer insights to build successful sell-in strategies:

  • Launch strategies and selling stories built on shopper and retailer understanding and insights, and establish clients as preferred partners to drive category growth
  • Comprehensive market activation plans provide roadmap / executional details for retailers
  • MPG will present the opportunity to retailer(s) and secure distribution or can coach your team to do so

Replenishment Services use real-time consumer data to accurately forecast shopper demand while optimizing stock levels and reducing costs throughout the supply chain:

  • Proactive versus a reactive approach to changing demand needs – we fix it before it breaks
  • Advanced analytics adjust for trends, seasons, and events (like holidays, promotions, price changes)
    • Multilevel replenishment analytics align all levels of supply chain in accordance to retailer-specific systems
    • Active monitoring of all activity identifies store level in-stock and inventory issues for immediate root cause analysis and the development of appropriate corrective strategy
    • Demand-driven planning and replenishment based on transactions at DC, store, and SKU level
  • Work to balance inventory levels at DC and store to better maintain in-stock positions and have the inventory in the right place at the right time

Category Management Services are driven by high standards of unbiased, fact-based, and consumer-centric analyses designed to increase sales and profitability and to improve merchandising strategies:

  • Highly analytical team focused on SKU and vendor rationalizations, category and industry overviews, distribution, merchandising, as well as promotional and pricing analytics
  • Defining merchandising strategies for both inline and secondary placement for existing as well as new items
  • Active score-carding to provide valuable updates and insights on categories, brands, manufacturers, items, competition, pricing, promotion, distribution, service levels, etc.
  • Advanced forecasting analytics adjust for trends, new item launches, line extensions, or replacements

Advanced Analytics / Modeling are focused on the effective use of data to drive performance:

  • Experienced analysts are adept in translating raw data into business understanding, insights, and actionable strategies
  • Real-time adjustable tools designed to allow our clients the ability to modify as their business needs change
    • MPG offers experienced individuals with successful experience in building a variety of trade funding, new item launch, and sales forecasting tools for a variety of products across all HBC / GM categories
    • Our tools can be created and customized to be simple, easy-to-use, manually input Excel-based workbooks or to be more complex instruments utilizing multiple data sources and a variety of custom inputs

Planogramming / Modular Analysis Services back product placement recommendations with hard data:

  • MPG can utilize your data, or do the data analysis, to drive the development of well-designed, data-driven planograms that show retailers how to maximize shelf ROI
  • Retailer-specific planograms provide tightly planned category displays essential to the success of landing optimal product placement at shelf