Industries Food & Beverages
Today’s Food industry epitomizes transformation. Consumers demand the very challenging mix of simpler ingredients, healthier choices, faster-to-prepare tasty meals, and tremendous value.
Multicultural, generational, economic, and technological influences are creating a whole new world of shopping behavior. Together, these forces place incredible pressure on the growth of today’s Food retailers – and their manufacturer suppliers. MPG helps our clients anticipate and develop the right top-and bottom-line growth platforms for tomorrow’s households in so many ways – leveraging innovation with best-practice new product launch execution, managing down operating expenses with process and structure optimization, as well as smarter trade investment, and going to market with differentiated and more compelling value propositions to better engage and delight today’s savvy food shopper.
I’ve worked with MPG on a number of initiatives, from redesigning trade investment strategy to developing a new direct-to-consumer strategy. The MPG team at all levels—associates through senior leadership—brings a level of knowledge, real-world experience, attention to customer needs, and unique blend of manufacturer and retailer experience that really sets them apart. They also have an extended network of subject matter experts and Retail Advisors that they seamlessly integrate into engagements to give clients a greater competitive advantage, such as the ability to pressure test strategies prior to implementation in order to make sure that we are maximizing impact and retailers’ acceptance.
VP of Sales-North America, Heartland Food Products Group
I am extremely pleased with our decision to partner with MPG on the SlimFast brand at Walmart and Sams. They have a deep understanding of the Walmart organization, infrastructure, and systems that is already yielding benefits for our business just a few short months into the partnership.
Chief Customer Officer / EVP Sales, SlimFast
MPG manages HARIBO replenishment and third party retail coverage relationship, and also supports our sales force with category management and analytics. When we first started with MPG, they did a Walmart line review and prepped us for the meeting— after the line review we increased in traited store count. Our current in stock is over 99%. We’ve achieved growth in the last year and we could not have done it without MPG. They are a trusted partner, offering expertise, experience, established relationships, and the type of collaborative approach that enables us to build in-house capabilities.
Chief Operating Officer, HARIBO of America, Inc.
FOSTERING A PARTNERSHIP TO DOUBLE SALES
FOSTERING UNIQUE PARTNERSHIP TO EXPAND CONSUMPTION, DEEPEN CHANNEL PRESENCE AND ENTER NEW MARKETS
A global consumables brand develops a long-standing partnership with MPG, expanding its sales and marketing capabilities, entering new channels, segments, and markets to double sales within eight years. learn more
MANAGING PRICE IN AN OMNI-CHANNEL WORLD
OPTIMIZING OMNI-CHANNEL PRICE VIA MINIMUM ADVERTISING PRICE (MAP) PROGRAMS
A global household products company prepares for a more strategic approach to managing price in our new transparent, omni-channel world. learn more
NEW PRODUCT PROFITABILITY THROUGH PRODUCT PLACEMENT
SECURING PRODUCT PLACEMENT AT WALMART SUPERCENTERS
An emerging snack company introduced a new brand of snacks nationwide, but had not secured distribution at Walmart. They had placed the new snack brand in several specialty food stores and regional food supermarkets, but had not grown the brands sales revenue to the critical mass that Walmart typically requires for placement in their Supercenters. learn more