Industries Beauty & Personal Care

No longer just about the cluttered cosmetics counter and appealing to the sensibilities of a young female, beauty and personal care products today have crossed into nearly every aisle and appeal to every demographic. 

Women and men of every age, ethnicity, and pocketbook are seeking to look better and feel better. The very definition of beauty has expanded and today, it readily blurs the line with health and wellness as consumers strive to not only live longer, but also to live better. They know that the sooner they start to really care for their skin, the better they’ll look long term.  MPG has deep experience in beauty and personal care, working with clients to anticipate the trends, identify the opportunities, and build long-term strategies to win in beauty and personal care. From the fashion-forward to anti-aging, from high-tech beauty experiences to natural and organic, MPG has partnered with leading brands and innovative start-ups to uncover unique insights, create innovative strategies, and capitalize on the growing potential of the ever-expanding beauty and personal care categories.

I have partnered with MPG for many years (in multiple roles and companies). They have been a valued partner with the know-how and process orientation to drive real solutions for key business opportunities. They have a well-experienced staff that has a collaborative work style to bring inputs from key stakeholders. They are top-notch partners!

Mary van Praag
President and CEO

Valeant Consumer Healthcare initially brought MPG in for support on several strategic opportunities including a significant upcoming new brand launch. A seasoned, small team was put in place that helped develop an executive retailer selling story that was strategic, compelling, and straight-forward. We further engaged MPG to assist in building launch strategies and plans with emphasis on retail activation and consumer marketing. Through this effort, the MPG team members became an integral and integrated part of the Valeant Consumer Healthcare working team. The MPG team members were experienced, hard-working, and always seemed to add additional value…they get it. In fact, due to this positive working experience, we asked to bring on several MPG team members as more dedicated consultants to supplement our internal team. Another significant benefit has been leveraging the MPG executive advisory board. To have access to and get direct input and advice from previous senior leaders representing the most important retailers has been extremely valuable as we prepare for the launch of a new product offering into the consumer healthcare marketplace.

Chris Marschall
VP, Eye Care Marketing, Valeant Consumer Healthcare

The MPG team is unique in the level of experience, expertise, and insight they leverage on behalf of their clients. The team consists of former retail and manufacturing executives who deep expertise from real world experiences with access to, and an understanding of, the C-suite that is unmatched. As trusted advisor and indispensable partner, MPG has been instrumental in helping us to shape our business strategies and optimize in-market program execution. They are our go-to team when we need smart thinking and implementation support.

Taylor Gordy
VP Customer Development, Colgate-Palmolive

Our partnership with MPG has been integral to the rapid growth of our business at Walmart over the past three years. The resources and insights they provide allow a smaller company like ours to “punch above our weight” with our largest, most important customer. Sundial and MPG act as one team.

Will Malatesta
Senior Director of Sales, Sundial Brands

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