Consulting Business Intelligence & Analytics

Advanced Analytics / Modeling are focused on the effective use of data to drive performance:

  • Experienced analysts are adept in translating raw data into business understanding, insights, and actionable strategies
    • Extensive experience with syndicated and retail direct data, as well as the goldmine of customer information available in retailer loyalty systems
    • Competitive and category reviews, promotional analysis and affinities, pricing strategies, merchandising optimization analysis, POG/share of shelf and more
  • From shopper/consumer insights and category & brand dynamics to retail analytics and aisle productivity analytics, MPG business insights and intelligence analysts combine analytic expertise with a solid understanding of channel and retail strategies to help clients develop actionable marketplace intelligence and implement high-performing sales and business strategies
  • Real-time adjustable tools are designed to allow our clients the ability to modify as their business needs change
    • MPG offers experienced individuals with successful experience in building a variety of trade funding, new item launch, and sales forecasting tools for a variety of products across all HBC / GM categories
    • Our tools can be created and customized to be simple, easy-to-use, manually input Excel-based workbooks or to be more complex instruments utilizing multiple data sources and a variety of custom inputs