Consulting Business Intelligence & Analytics

Advanced Analytics / Modeling are focused on the effective use of data to drive performance:

  • Experienced analysts are adept in translating raw data into business understanding, insights, and actionable strategies
  • Extensive experience with syndicated and retail direct data, as well as the goldmine of customer information available in retailer loyalty systems
  • Competitive and category reviews, promotional analysis and affinities, pricing strategies, merchandising optimization analysis, POG/share of shelf and more
  • From shopper/consumer insights and category & brand dynamics to retail analytics and aisle productivity analytics, MPG business insights and intelligence analysts combine analytic expertise with a solid understanding of channel and retail strategies to help clients develop actionable marketplace intelligence and implement high-performing sales and business strategies
  • Real-time adjustable tools are designed to allow our clients the ability to modify as their business needs change
  • MPG offers experienced individuals with successful experience in building a variety of trade funding, new item launch, and sales forecasting tools for a variety of products across all HBC / GM categories
  • Our tools can be created and customized to be simple, easy-to-use, manually input Excel-based workbooks or to be more complex instruments utilizing multiple data sources and a variety of custom inputs

"I continue to be blown away by the amazing work your Analytics team is doing for us.  The forecasting tool is terrific, the reporting and help with decks equally terrific; and, overall, the team is so responsive and so good at what they do."    - Evan Bashoff, VP Marketing, Kramer Consumer Healthcare